You know you’ve made it when your songs start appearing in car adverts! Car advertisers are looking for evocative music that conveys their image of what it would be like to drive a particular car. First Aid Kit have provided the backing music for several of these commercials.

Their cover of the Simon and Garfunkel classic ‘America’ was adopted for this Volkswagen advert from 2017:

 

Their cover of Willie Nelson’s ‘On the Road Again’ was used in this Volvo commercial:

 

First Aid Kit’s best-known original song ‘My Silver Lining’ ended up in this Renault commercial.  The advert, which appeared on YouTube, seems to have generated more interest in the song than the car!